{"id":162,"date":"2022-08-29T14:14:30","date_gmt":"2022-08-29T11:14:30","guid":{"rendered":"http:\/\/www.poyrazgrupdanismanlik.com\/?p=162"},"modified":"2023-10-05T02:01:33","modified_gmt":"2023-10-04T23:01:33","slug":"perakende-magazacilik-ve-uygulama","status":"publish","type":"post","link":"http:\/\/www.poyrazgrupdanismanlik.com\/index.php\/blog\/perakende-magazacilik\/perakende-magazacilik-ve-uygulama\/","title":{"rendered":"Perakende Ma\u011fazac\u0131l\u0131k ve Uygulama"},"content":{"rendered":"\n
\n

H\u0131z, \u00f6l\u00e7ek, esneklik ve kapsam ile perakendede etkinle\u015ftirme.
Ma\u011fazac\u0131l\u0131k ve uygulama, perakendenin bel kemi\u011fidir ve \u00fcr\u00fcnlerin,
markalar\u0131n ve kategorilerin perakende sat\u0131\u015fa haz\u0131r olmas\u0131n\u0131
sa\u011flamak i\u00e7in kritik \u00f6neme sahiptir.\u00a0
Pazara \u00e7\u0131k\u0131\u015f h\u0131z\u0131, veriye dayal\u0131 da\u011f\u0131t\u0131m, esneklik, teknoloji ve i\u015fbirli\u011fi,
g\u00fc\u00e7l\u00fc sat\u0131\u015flar\u0131 sa\u011flayan temel unsurlard\u0131r.\u00a0
G\u00f6r\u00fcn\u00fc\u015fte basit olsalar da, bu fakt\u00f6rler, k\u00f6t\u00fc bir \u015fekilde y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcnde veya ihmal edildi\u011finde bir al\u0131\u015fveri\u015f\u00e7inin sat\u0131n alma yolundaki ilk engel olabilir.

G\u00fcn\u00fcm\u00fcz perakende sekt\u00f6r\u00fcn\u00fcn rekabet\u00e7i do\u011fas\u0131,
uzman uzmanl\u0131k, veri i\u00e7g\u00f6r\u00fcrleri ve \u00f6zel \u00e7\u00f6z\u00fcmler gerektirir.\u00a0
POYRAZ GRUP DANI\u015eMANLIK ister ortak sat\u0131c\u0131lar\u0131m\u0131z\u0131 kullan\u0131yor,
isterse \u00f6zel bir saha ekibi olu\u015fturuyor olsun, en iyi da\u011f\u0131t\u0131m ve etkinle\u015ftirme planlar\u0131n\u0131 geli\u015ftirmek i\u00e7in \u00f6nde gelen markalarla birlikte \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n


Ekibimiz bir ma\u011fazada neredeyse makul olan her \u015feyi yapabilirken, \u00e7\u00f6z\u00fcmlerimiz genellikle a\u015fa\u011f\u0131daki temel alanlarda kategorilere ayr\u0131l\u0131r:
<\/p>\n<\/div><\/div>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

MERCHAND\u0130SER<\/strong>
Bizim i\u00e7in \u00f6nemlidir.
\u00c7al\u0131\u015fmalar\u0131n\u0131n \u00f6nemi ve personellerimizi dikkat etikleri detaylar,
\u2981
Tanzim te\u015fhir stratejisi, ki\u015fisel sat\u0131\u015fla birlikte tutundurma karmas\u0131n\u0131n ticaret d\u00fcnyas\u0131na yans\u0131yan uygulamaya d\u00f6n\u00fck en g\u00fcncel yan\u0131n\u0131 olu\u015fturur.
Tutundurma karmas\u0131n\u0131n reklam, tan\u0131t\u0131m, halkla ili\u015fkiler ve
di\u011fer sat\u0131\u015f geli\u015ftirme faaliyetlerinden farkl\u0131 olarak tanzim te\u015fhir stratejisi,
sat\u0131\u015f\u0131n ger\u00e7ekle\u015fti\u011fi her noktada yani bakkalda,
tekel bayisinde perakendecide s\u00fcper markette,
zincir ma\u011faza gibi yerlerden lokanta,
turizm acentesi gibi t\u00fcketicinin \u00fcr\u00fcn veya hizmeti sat\u0131n ald\u0131\u011f\u0131 noktalarda yap\u0131l\u0131r.

Cazip ve g\u00f6r\u00fcn\u00fcr bir \u015fekilde \u00fcr\u00fcn veya hizmet i\u00e7in yap\u0131lan tanzim te\u015fhir,
pazarlama ileti\u015fimi a\u00e7\u0131s\u0131ndan t\u00fcketicinin sat\u0131n alma karar\u0131n\u0131 verdi\u011fi anda kendisini g\u00f6sterir.

Strateji d\u00fc\u015f\u00fcn\u00fclmeden veya \u00fczerinde profesyonel bir \u00e7aba
harcanmadan yap\u0131lan tanzim teshir. k\u00f6t\u00fc yerde sergileme,
k\u00f6t\u00fc bir \u015fekilde d\u00fczenlenmi\u015f raflar. reyonlar, vitrinler,
fiyat etiketlerinin g\u00f6r\u00fcnmedi\u011fi ma\u011fazalar,
beklentileri y\u00fckselmi\u015f t\u00fcketicinin sat\u0131n alma karar\u0131ndan vazge\u00e7mesine neden olur.

Profesyonel bir \u00e7aba ile \u00fcr\u00fcn\u00fcn varl\u0131\u011f\u0131n\u0131 t\u00fcketiciye belli eden tanzim te\u015fhir ise t\u00fcketiciye g\u00fcven verir ve sat\u0131n alma karar\u0131n\u0131 etkiler.

\u0130\u015fletmelerde profesyonel bir \u00e7aba ile \u00fcr\u00fcn\u00fcn varl\u0131\u011f\u0131m\u0131 t\u00fcketiciye belli eden tanzim
te\u015fhir stratejisi i\u00e7in g\u00fcncel bir kavram kategori y\u00f6netimi olacakt\u0131r.

Sat\u0131\u015f noktalar\u0131nda kategori y\u00f6netimi uygulanmad\u0131\u011f\u0131 taktirde gezerek g\u00f6rerek,
kar\u015f\u0131la\u015ft\u0131rma yaparak sat\u0131n alan beklentileri y\u00fckselmi\u015f yeni t\u00fcketiciler.
Markalar\u0131 g\u00f6r\u00fclen ve fiyatlar\u0131 belli olan daha do\u011fru sergilenen
ba\u015fka sat\u0131\u015f noktalar\u0131nda sat\u0131n alma kararlar\u0131n\u0131 verdikleri zaman kategori y\u00f6netimi uygulamayan i\u015fletmenin ciro, m\u00fc\u015fteri ve kazan\u00e7 kayb\u0131 olacakt\u0131r.

Bu nedenle i\u015fletme y\u00f6neticilerinin ve ma\u011faza \u00e7al\u0131\u015fanlar\u0131n\u0131n sat\u0131\u015f yapt\u0131klar\u0131 noktadan al\u0131\u015fveri\u015f yapan nihai t\u00fcketicilerin ayn\u0131 \u00fcr\u00fcn veya hizmeti tekrar sat\u0131n almas\u0131n\u0131 sa\u011flayan
tanzim te\u015fhir \u00e7al\u0131\u015fmas\u0131n\u0131n uygulanma y\u00f6ntemleri ile birlikte
kategori y\u00f6netimini bilmesi yerinde olacakt\u0131r.

Perakendecilikte bir\u00e7ok i\u015fletmede sat\u0131\u015f temsilcilerinin yapt\u0131\u011f\u0131 temel g\u00f6revlerden biri
tanzim te\u015fhir \u00e7al\u0131\u015fmalar\u0131d\u0131r.

Tanzim te\u015fhir olarak ifade edilen ve ilk bak\u0131\u015fta \u00e7ok basit olarak d\u00fc\u015f\u00fcn\u00fclen bu \u00e7al\u0131\u015fmalar, asl\u0131nda nihai t\u00fcketicinin sat\u0131n alma noktas\u0131ndaki sat\u0131n alma karar\u0131n\u0131 ani olarak vermesi ve o sat\u0131\u015f noktas\u0131ndaki sat\u0131\u015flar\u0131 belirli bir \u00f6l\u00e7\u00fcde etkilemesi bak\u0131m\u0131ndan olduk\u00e7a \u00f6nemlidir.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

T\u00fcketiciler al\u0131\u015fveri\u015f kararlar\u0131n\u0131n %80’ini sat\u0131\u015f noktas\u0131nda al\u0131yor.
Do\u011fru dekore bir al\u0131\u015fveri\u015f noktas\u0131 sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131racakt\u0131r

Merchandising uygulamalar\u0131 ile perakendeci ve t\u00fcketiciye sa\u011flanan avantajlara bakmak gerekirse e\u011fer bunlar;

Firma – piyasa ileti\u015fiminin tek noktada toplanmas\u0131
\u00dcr\u00fcn sat\u0131\u015f h\u0131z\u0131n\u0131 artmas\u0131
Raflarda en etkin sergileme<\/strong>

Sat\u0131\u015f noktas\u0131 depolar\u0131ndaki \u00fcr\u00fcnlerin uygun ko\u015fullarda tanzimi ve kontrol\u00fc,
Bozuk ve hasarl\u0131 \u00fcr\u00fcnlerin takibi ve temizlenmesiyle
t\u00fcketiciye temiz ve d\u00fczg\u00fcn \u00fcr\u00fcnlerin sunumu

Rakip \u00fcr\u00fcnlerin raf paylar\u0131n\u0131n, fiyat ayarlamalar\u0131n\u0131n ve promosyonlar\u0131n\u0131n izlenmesi

POP malzemelerinin kontrol\u00fcn\u00fcn sa\u011flanmas\u0131 ve etkinli\u011finin art\u0131r\u0131lmas\u0131

Perakendeciye art\u0131 hizmet sunuldu\u011fu i\u00e7in brand loyalty<\/strong> yarat\u0131r.
Bu sayede. Fiyat rekabetinden etkilenme azal\u0131r.<\/p>\n\n\n

\n
\"\"
Market Aktiviteleri Ve \u00dcr\u00fcn Tan\u0131t\u0131m\u0131<\/figcaption><\/figure><\/div>\n\n\n
\n

\u00dclkemiz tek reklam mecras\u0131n\u0131n televizyon olmad\u0131\u011f\u0131n\u0131, 
market aktiviteleri sayesinde \u00fcr\u00fcn tan\u0131t\u0131m\u0131 da yap\u0131labilece\u011fi nihayet anlam\u0131\u015f bulunuyor.
Televizyon b\u00fcy\u00fcl\u00fc bir kutu, 2 ya\u015f\u0131ndaki bebek bile, televizyondaki reklamlar olmadan yeme\u011fini yemez hale geldi. T\u00fcketici pek tabi de reklamlardan etkileniyor
fakat ama\u00e7 loyal customer<\/strong> yani \u00fcr\u00fcnden vazge\u00e7meyen m\u00fc\u015fterisi ise,
market aktiviteleri s\u0131ras\u0131nda yap\u0131lan \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131 \u00e7ok i\u015fe yar\u0131yor.

Loyal customer<\/strong> kesinlikle \u00fcr\u00fcn\u00fcn\u00fc de\u011fi\u015ftirmez, onun i\u00e7in tektir,
fiyat performans\u0131na bile olabildi\u011fince dayan\u0131r ve illaki \u00fcr\u00fcn\u00fcn\u00fc sat\u0131n al\u0131r, markas\u0131n\u0131 de\u011fi\u015ftirmez.
Asl\u0131na bakarsan\u0131z bunun gibi bir\u00e7ok \u00fcr\u00fcn \u00e7e\u015fidi var hayat\u0131m\u0131zda.
Fakat bir g\u00fcn, market aktiviteleri yaparak, \u00fcr\u00fcn tan\u0131t\u0131m\u0131 yapan bir firma stand hostesi, fikrinizi de\u011fi\u015ftirebilir.
\u00dcr\u00fcn tan\u0131t\u0131m\u0131n\u0131n en can al\u0131c\u0131 noktas\u0131, m\u00fc\u015fteriye verilen e\u015fantiyonlard\u0131r, ya da promosyonlu \u00fcr\u00fcnlerdir.
Loyal \u00fcr\u00fcn\u00fcn\u00fczde her hangi bir fiyat k\u0131p\u0131rdamas\u0131 yok iken, tan\u0131t\u0131m\u0131 yap\u0131lan \u00fcr\u00fcn ise,
10 al 1 \u00f6de gibi abs\u00fcrt bir promosyonla sizi cezbedebilir.  
Market aktiviteleri her zaman cezbeder ve m\u00fc\u015fteri loyal de olsa kazan\u0131l\u0131r.<\/p>\n\n\n\n


Poyraz Grup Dan\u0131\u015fmanl\u0131k<\/strong>,
market aktiviteleri ve \u00fcr\u00fcn tan\u0131t\u0131m\u0131 konusunda uzman stand hostesleriyle \u00e7al\u0131\u015farak,
diledi\u011finiz m\u00fc\u015fteriye ula\u015fman\u0131z\u0131 ve \u00fcr\u00fcn promosyonlar\u0131n\u0131n
sa\u011fl\u0131kl\u0131 bir \u015fekilde yap\u0131lmas\u0131n\u0131 sa\u011flamaktad\u0131r.<\/p>\n\n\n

\n
\"\"
Market Aktivite ve \u00dcr\u00fcn tan\u0131t\u0131m\u0131 alan\u0131nda hizmet vermi\u015f oldu\u011fumuz Firmalar\u0131m\u0131z.<\/figcaption><\/figure><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

H\u0131z, \u00f6l\u00e7ek, esneklik ve kapsam ile perakendede etkinle\u015ftirme.Ma\u011fazac\u0131l\u0131k ve uygulama, perakendenin bel kemi\u011fidir ve \u00fcr\u00fcnlerin, markalar\u0131n ve kategorilerin perakende sat\u0131\u015fa haz\u0131r olmas\u0131n\u0131 sa\u011flamak i\u00e7in kritik \u00f6neme sahiptir.\u00a0Pazara \u00e7\u0131k\u0131\u015f h\u0131z\u0131, veriye dayal\u0131 da\u011f\u0131t\u0131m, esneklik, teknoloji ve i\u015fbirli\u011fi, g\u00fc\u00e7l\u00fc sat\u0131\u015flar\u0131 sa\u011flayan temel unsurlard\u0131r.\u00a0G\u00f6r\u00fcn\u00fc\u015fte basit olsalar da, bu fakt\u00f6rler, k\u00f6t\u00fc bir \u015fekilde y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcnde veya ihmal edildi\u011finde bir al\u0131\u015fveri\u015f\u00e7inin… Daha fazlas\u0131n\u0131 oku »Perakende Ma\u011fazac\u0131l\u0131k ve Uygulama<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-162","post","type-post","status-publish","format-standard","hentry","category-perakende-magazacilik"],"_links":{"self":[{"href":"http:\/\/www.poyrazgrupdanismanlik.com\/index.php\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.poyrazgrupdanismanlik.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.poyrazgrupdanismanlik.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.poyrazgrupdanismanlik.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.poyrazgrupdanismanlik.com\/index.php\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":3,"href":"http:\/\/www.poyrazgrupdanismanlik.com\/index.php\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":274,"href":"http:\/\/www.poyrazgrupdanismanlik.com\/index.php\/wp-json\/wp\/v2\/posts\/162\/revisions\/274"}],"wp:attachment":[{"href":"http:\/\/www.poyrazgrupdanismanlik.com\/index.php\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.poyrazgrupdanismanlik.com\/index.php\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.poyrazgrupdanismanlik.com\/index.php\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}